Brand guidelines · v0.1

Focus on your art. We handle the rest.

The visual and verbal framework of Aubuscule: a dot-trame mark, a purple palette, two typefaces, a direct voice. Read before producing anything.

01 · Brand

Who we are

Aubuscule is a pair of digital craftspeople based in Brussels. We support artists on four fronts: digital, audio, video, admin. We also publish a few simple pieces of software: Remplate, Zones Tonales.

01SimpleOne need, one clear solution. No jargon, no pointless options.
02CraftedSmall team, careful work, direct contact with both founders.
03Handed overWe build, then hand you the keys: you stay independent.
03 · Colour

Palette

A lavender-grey background, white cards, a deep purple. Dark mode draws on Tokyo Night. One accent per screen.

Accent
Accent#3c296d
Accent 2#593c9d
Headings#593c9d
On accent#ffffff
Night · accent#bb9af7
Ink
Ink#3f3366
Soft#5b4f80
Muted#776c99
Dim#9489b3
Faint#b1a7cc
Surfaces
Background#e1e2e7
Card#ffffff
Footer#c4c8da
Night · bg#09080c
Night · card#1a1b26
04 · Typography

Two families

AaSpace GroteskHeadings, interface, body text. 400 · 500 · 600.
AaJetBrains MonoLabels, prices, specs. Uppercase, wide tracking.
Display58 / 1.04 · 600
Our work
Heading 238 / 1.08 · 600
Four fields, one team
Heading 324 · 600
Artist services
Lead17 / 1.65 · 400
Aubuscule supports artists on four fronts.
Body14.5 / 1.6 · 400
Every service is available à la carte or as full support.
EyebrowMono 12 · .22em
Services · 01—04
05 · Spacing & shape

Square, airy, flat

Scale · 4 px base
4px
8px
12px
16px
24px
32px
48px
64px
96px
Radii
2pxbuttons, fields
3pxcards
8pxhub cards
100pxbadges

Content width 1120 px, 40 px gutters. Sections separated by a 1 px hairline and 64–96 px of padding. No border on cards: only the 0 1px 3px shadow.

06 · Components

Interface elements

Buttons Primary: accent fill, 85% on hover. Secondary: ink outline, inverts on hover. 2 px corners.
Badge, tags, eyebrow
Free templatesDesktopPDF
Services · 01—04
Fields Underline only; it turns ink-coloured on focus.
Segmented control
A radio group; no script needed.
Where do I find my reMarkable's IP address?
Settings → General → Help → Copyright and licences.
Can I delete the original templates?
No. Remplate never touches the original files.
07 · Voice

Direct, calm, jargon-free

Formal addressThe reader is “you”; the studio is “we”. In French, always vouvoiement.
Benefit firstLead with what the reader gains, then explain how.
Short sentencesOne idea per sentence. No decorative metaphors.
Sentence caseHeadings and buttons: initial capital only. Eyebrows in mono capitals.
We write“We reply fast, no jargon.”
“Fixed price, no subscription.”
We avoid“Innovative, synergistic solutions”
Exclamation marks, emojis, empty buzzwords.
08 · Motion

Restrained

0.15 – 0.2 s · easeHoverOpacity and colour inversion, nothing more.
8 s · loopMark gradientPurple slides toward pink; reserved for the mark and the hub title.
.23, 1, .32, 1EntrancesSoft fade on load. Respect prefers-reduced-motion.
09 · External use

Off-screen, on the table

Printed and shared material always uses the dark theme: near-black ground, lavender ink, purple-to-pink mark. It is the same system, just at night.

Business card · 85 × 55 mm
Aubuscule
Name SurnameCo-founder
contact@aubuscule.com@aubuscule_agencyBrussels, Belgium
Format85 × 55 mm, 3 mm bleed, rounded corners optional (3 mm).
StockUncoated black or very dark card, 350 gsm. Print the mark with a matte or soft-touch finish.
Colours#09080c ground, #c0caf5 and #9aa5ce text, #bb9af7 → #f7768e on the mark and wordmark.
10 · Files

Take what you need

Everything here is plain HTML and CSS. Copy the tokens and the classes you use into a project; nothing has to be installed.

Tokens Components Templates Logo files